WhatsApp Opt-In Consent: Why It Matters

Explicit opt-in required before sending any message. Violations cause account suspension, template rejection, legal issues.

Valid Opt-In Methods

Customer messages you first, website checkbox, opt-in form, Click-to-WhatsApp ad, phone with clear consent.

Invalid: purchased lists, adding past order numbers without asking, scraping social media.

India-Specific Requirements

TRAI regulations require explicit documented consent, clear message expectations, easy opt-out, reasonable frequency.

Collecting Consent

Website: add WhatsApp opt-in checkbox to forms.

WhatsApp: customer messages SUBSCRIBE keyword.

Point-of-sale: QR code scan, tablet form, paper form.

Managing Opt-Outs

Honor within 24 hours. STOP, unsubscribe, block, spam report — all trigger opt-out. Chatofy handles automatically.

Record Keeping

Store: how consent obtained, timestamp, exact text agreed, phone number, opt-out requests, message categories.

Chatofy logs all consent events for audit.

Service vs Marketing Consent

Service: customer messages first → 24h reply window. No promos.

Marketing: explicit opt-in to promos. Proactive campaigns allowed.

Sending marketing to service-only opt-ins is one of most common violations.

How Chatofy Handles Compliance

Automatic opt-in tracking, real-time STOP honoring, consent audit logs, marketing vs service separation, template compliance checks.

Getting Started

Review current consent methods, add opt-in checkboxes, set up Chatofy logging, test opt-out flow, maintain records.

Start your free 7-day trial. No card needed.