💰 WhatsApp API Pricing in India 2026: Complete Cost Breakdown
Sumit Singh
Understanding WhatsApp API Pricing
WhatsApp Business API pricing has multiple components. Here is a clear breakdown.
Two Cost Components
Boost Conversions
Stop losing sales on WhatsApp
Automate your customer interactions, recover abandoned carts, and close deals 24/7 with our official WhatsApp API platform.
1. Platform Fee (Chatofy)
| Plan | Monthly |
|---|---|
| Lite | ₹999 |
| Growth | ₹1,699 |
| Pro | ₹2,999 |
| Business | ₹4,499 |
2. Conversation Charges (Meta)
Per 24-hour conversation. Chatofy charges at cost — zero markup.
Meta Conversation Rates India 2026
| Category | Rate | When It Applies |
|---|---|---|
| Marketing | ₹0.8631 | Promotions, offers |
| Utility | ₹0.115 | Order confirmations, shipping |
| Authentication | ₹0.115 | OTPs, login codes |
| Service | Free | Customer replies, first 24h |
Boost Conversions
Stop losing sales on WhatsApp
Automate your customer interactions, recover abandoned carts, and close deals 24/7 with our official WhatsApp API platform.
What Is a Conversation?
24-hour window. ₹0.8631 covers ALL messages to one customer in that window.
Monthly Cost Projection
| Volume | Total |
|---|---|
| Small (2K marketing) | ~₹2,725/mo |
| Medium (10K mktg + 20K util) | ~₹13,730/mo |
| Large (50K mktg + 100K util) | ~₹59,154/mo |
Hidden Costs Competitors Hide
Most providers charge 15-25% markup on Meta rates. Chatofy zero markup. Save ₹17,262 per 100K conversations.
Free Service Conversations
Service conversations are FREE. First 1,000/month free across all providers.
How to Reduce Costs
- Categorize messages correctly
- Encourage inbound messages
- Batch marketing
- Clean contact list
- Choose zero-markup provider
Check pricing page for latest rates or book a call to calculate your exact monthly cost.
